What gives art substance?
I believe that one thing that we all have in common and find difficult at some point as illustrators or artists in general is to give purpose, meaning and identity to our work. All of these things are crucial for a successful piece of work. This CTS lesson was about exploring the areas we need to understand in order to produce work with substance. These areas being; Identity, Subculture, Representation, Narrative.
The definition for identity is that ‘in psychology, sociology, and anthropology, identity is the conception, qualities, beliefs, and expressions that make a person (self-identity) or group (such as national identity and cultural identity) different from others.’ The first appearance of the concept of identity (with respect to the individual) was in the C17, called ‘Enlightenment Subject’ by Stuart Halls.
”The conception of the human person as a fully centered, unified individual, endowed with the capacities of reason, consciousness and action… The essential centre of the self was a person’s identity .” – (S.Hall, 1992b:275)
The definition of identity talks about it as identity being things such as difference, differences you have from others. I think this is a really important characteristic to take in consideration and to put forward in an artistic environment, as your work is an expression of who you are, what you believe in and your opinions on things. And there are many creative people out there doing just that, and you might share the same views and opinions with many of them. So how do you stand out? Where does the difference in your identity lie between you and these others?
Possibly in how you express yourself, which context you choose, which culture you know best, is more personal to you, which medium is your signature… This is where other elements such as subculture, representation, narrative and media come in and take part in your unique identity as a creative being.